WHAT IS STRATEGIC COMMUNICATIONS FOR NON PROFITS?
Communications is strategic when it is integrated, orchestrated and ongoing. Strategic communications persuades, moves and convinces priority audiences to help an organisation achieve its mission. It is communicating the right message, through the right channels, measured against well considered organisational and communications goals.
WHY SHOULD STRATEGIC COMMUNICATIONS BE A CORE ACTIVITY OF YOUR ORGANISATION?
The question is not, “can we afford strategic communications?” but rather, “can we not afford to invest in strategic communications?”
Strategic communications should be a core activity of any NPO, guiding it internally and externally to achieve its strategic goals. It is a companion to the overall strategy of the organisation and builds on its mission and vision statements. Communications planning establishes clear goals and objectives linked to specific programs and services.
It is not about PR spin, commercial marketing practices, fancy brochures, glossy annual reports or animated websites.
It is about advancing the mission and increasing the community base of support for its work. It is about increasing the financial capacity of the organisation through effective donor communication. It is about anticipating and creating events, not just reacting to them.
Effective strategic communications is an indispensable tool in fundraising and should be viewed as an Investment rather than an additional cost that draws on an organisation’s overstretched resources. Money spent on a well conceived and executed communications strategy will, in fact, be key to securing donor funding within a highly competitive funding environment.
HOW NAASHON ZALK MEDIA CAN HELP YOUR ORGANISATION
Naashon Zalk Media has 20 years of experience working with NPO’s. We understand the issues that these organisations face and how to communicate them. This sets us apart from traditional, commercial marketing and PR companies.
Many organisations appreciate the value of effective communications but they lack the capacity to implement these in the face of many priorities, lack of internal skills and limited resources. By outsourcing these activities your organisation gains access to the expertise of skilled communications practitioners at an affordable cost, who will make the most effective use of your communications budgets, and ultimately deliver measureable results.
Our services include:
• Strategic communications solutions, from concept to execution
• Media relations to ensure valued coverage of your organisation’s work
• Branding and institutional identity
• Communications across all platforms: print, television, video, radio, social media, mobile phone
• Facilitation of design and web site creation and maintenance in line with the communication strategy
• Media campaigns
• Advocacy media for fundraising and donor feedback
• Behaviour change communication